Malibu's most wanted rapper, Brad "B-Rad" Gluckman, maintains a hip-hop lifestyle that is seriously hindering his father's bid for governor. When his dad's campaign manager tries to neutralize the "problem" and teach him a lesson about what gangsta life is really like, B-Rad proves to the player-haters that he's for real and wins the affection of a business-savvy South Central hottie.