The Uber Story

Uber is one of the most recognizable brands in the world. It's embedded itself in our language and revolutionized the way we think about transport. Since emerging nine years ago on the streets of San Francisco, the edgy digital disruptor has upended an entire industry business model and made ride sharing cool. But Uber's ride to success has been far from smooth. Behind the slick marketing an aggressive corporate culture has been at work. Using sophisticated cyber weaponry, the company has deployed an astonishing array of tools enabling it to dominate the ride-sharing game. Despite its undisputed popularity, Uber has yet to make a profit, and questions are being asked about the financial health of the company. A series of corporate scandals and bruising court battles has put the company under further pressure. Uber is banking on selling a vision, way beyond ride sharing, to secure its future. Four Corners has been given access to the company's global tech hub where engineers are working on everything from electric scooters to flying taxis, with several Australian cities on the shortlist for Uber Air.