Inspired by the incendiary New York Times bestseller that exposed the hidden facts behind America's fast food industry, Fast Food Nation combines an all-star ensemble cast lead by Greg Kinnear, Wilmer Valderrama and Avril Lavigne with riveting, interlocked human stories to serve up a firecracker of a movie that jumps off the screen. When a marketing executive (Kinnear) for the Mickey's burger chain is told there's a nasty secret ingredient in his latest culinary creation "The Big One", he heads for the ranches and slaughterhouses of Colorado to investigate...but discovers the truth a bit difficult to swallow.